The local business I decided to rebrand was Dragonfly Fabrics. I simplified their current logo to a silhouette and refined the edges into more symmetric and geometric proportions. The silhouette can be used over most imagery and fabric which is a key part of this new identity, as the logo captures their textures and patterns. The purple colour was carried from the typography of their current brand to maintain familiarity. I enjoyed going through the process of developing this brand identity and seeing how all aspects work together.
